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OUR ORIGINS
We are immensely proud of our 70 year heritage, and
have no intentions of slowing down. A historic brand
doesn't reflect upon a bygone era, but instead
serves as proof, of a commitment to deliver
the same level of excellence as our
founder did when it all began...
Humble Beginnings
Our founder, Choot Ching Khoon, at the tender age of eleven,
desperate to escape his war torn home of Hainan, found himself
traversing the high seas to end up here in the bustling entrepôt
that is Penang. Years of hardship and labour did not stop this boy's ambition, and he eventually found himself running a coffee
factory all by his lonesome.
Going the Extra Mile
Getting on a $10 bicycle (that hangs proudly in our factory),
Choot would cycle around the island servicing customers,
all after a laborious morning of roasting coffee to perfection.
And it's that grit that helped solidify the cornerstone in which
Koon Kee was built upon, a spirit of excellence.
Solidifying the cornerstone in which Koon Kee
was built upon, a spirit of excellence.
A Spirit of Excellence
We intentionally spend on nothing but the best raw materials,
a reflection of the high standards our founder hold us accountable
for. As each of our offerings have been carefully curated, building
upon feedback received from our most important stakeholder, you.
We Care
And if you ever wondered why the unique packaging? It's because we unanimously decided to ditch the plastic in favour of unbleached paper. Our way of saying to the environment "We care."
Tailored to meet the needs of our
most important stakeholder, you.
Here to Stay
Striving to keep that same spirit alive, we rebranded ourselves
under our trade name "Koon Kee", as a salute to our heritage,
whilst we usher in a new era. Bringing forth the essence of
excellence far beyond the borders of Penang.
The Human Touch
While advancements have been made, the fundamentals remain
the same. Our maestros and their protégés still conduct the first
(roasting) and last (packing) steps of the process, ensuring
timeless excellence.
The fundamentals remain the same,
ensuring timeless excellence.
Unity Across Borders
Today, we work closely with hand-picked distributors across
the world, people who are just as passionate in sharing the
same values as we do. From Singapore to China, and as far as
New York City, expect each cup to deliver the exact same
quality you've come to expect.
What to Expect
The next time you bring home a pack of Koon Kee, you're
not just brewing up a solid cup of coffee, you're paying homage
to the timeless spirit of excellence that goes into each cup. An
ode to that little boy's dream, the fruits of his enduring passion,
and the best damn thing that you can ever ask for delivered to
you, time and time again…